Cimarron Townhomes is a new and upcoming townhome apartment complex in Boise, ID. Working on this logo was so much fun as a designer because I was given the liberty of coming up with anything. There wasn’t much design direction other than cimarron being a Spanish term and possibly coming up with something that had a Spanish look to it.

When designing their logo, I learned that Boise has a large Native American influence. “The Northern Shoshone occupied much of the area in prehistoric and historic eras; the Bannock and other native groups also lived and passed through the region.”

Cimarron means either “wild” or “untamed”, but it can also mean “the flight of an arrow”. So with that said, I looked for what style of art might be used in both Native American and Spanish culture. With a logo that can be used as either an icon or simple text, it sets up the Cimarron brand for success with all its other marketing pieces for the future.