The design process:

1. Design Consultation: This will be done either through email or a 30-minute phone call to discuss the project and your design style. We will go over the details from your Q&A Worksheet (which will be sent out ahead of time) and go over any last-minute questions you may have before we get started. Prior to the design consultation, I always ask that you create a board on Pinterest and pin 5 different samples of logos that you are absolutely in love with. Pin logos that you think are super cool and are the style you are looking for. This helps in the design consultation when we go over the Q&A so that I can compare what your answers are to what you visually want. Sometimes what we think we want is not actually what we mean.

2. Logo Concepts: To begin the design process, I’ll put together 6 different logo concepts for you to look at that I think fit what was discussed in the design consultation. They will be in black and white to start off with until we get the design nailed down. Out of the 6 concepts, you may choose 1 logo to develop and we will refine it until approved. You will have 5 included revisions for your logo following the initial concepts.

3. Colors: Once a final logo design has been chosen and approved, we will move on to the colorful part! Based on the consultation and Q&A, I will put together 3 color palettes for you to choose from. If you would like to take part in choosing a color palette for your logo, you can visit design seeds or color hunt. I always recommend choosing 2 or 3 colors so that when it comes time to add color to your new logo, it won’t look too overwhelming.

4. Secondary Logo: You may choose to have a secondary logo or icon based on the main logo. The main logo must be complete before choosing a secondary logo.

5. Packaging: Finally, when all the designing has been done and you are in love with your new logo both in black + white and color, I will package up your logo for you. I know that you will need your logo in a variety of colors so that you can use it in all sorts of ways and platforms. This is why I will make sure that you are covered in all file types and colors for all 3 of your logos.

What you will receive at the end of the logo design process:

1. Black + white vectored logo files for the main logo, secondary logo, and icon

2. Colorized vectored logo files for the main logo, secondary logo, and icon (if you choose to have a colored logo)

File types you will receive for your logo:

1. EPS

2. PDF

3. JPEG

4. PNG

The design process for the stationery items:

1. Business Cards: You will receive 3 business card designs to choose 1 from once the logo has been approved and finalized. There will be 3 revisions included once a design has been chosen.

2. Letterhead: You will receive 3 letterhead designs to choose 1 from once the logo has been approved and finalized. There will be 3 revisions included once a design has been chosen.

3. Envelope: You will receive 3 envelope designs to choose 1 from once the logo has been approved and finalized. There will be 3 revisions included once a design has been chosen.

The following are the file types that you will be given for the stationery items:

1. PDF with and without crops

2. JPEG in CMYK and RGB

Approximate Timeline: 3-5 weeks